It's is not unecessary knowledge for good seo actions but it is good to know what Top Heavy is, if you want to be a real Seo Master ;P
The first thing you need to remember is that Top Heavy is not Uncle Google's algorithm, but only the name of the Penguin's update, usually called 'page layout algorithm', so it is confusing to many people. This is called Above the Fold update that checks the amount of advertising on the website, which hinder users to access the content of the website and disrupt the transparency of the website. This concerns the ads that you have to scroll to see the real content of the website.
Of course, do not stress if there is one or two such ads on your website. After all, it is a way to make money. But it is mostly about the pages, that contain too much these kinds of ads and this way significantly obstruct the smooth webpage usage by the users. If as a result of Top Heavy activity, your website position will significantly decrease, then it can remain in low position even for a few weeks, so never forget to always place these ads on your webpage carefully and wisely.
Of course, do not stress if there is one or two such ads on your website. After all, it is a way to make money. But it is mostly about the pages, that contain too much these kinds of ads and this way significantly obstruct the smooth webpage usage by the users. If as a result of Top Heavy activity, your website position will significantly decrease, then it can remain in low position even for a few weeks, so never forget to always place these ads on your webpage carefully and wisely.
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